Guest Articles

First Impressions: Your Website

Business Presentation extends to your website

website-presentationYou just delivered an awesome business presentation. You leave the conference room feeling elated and very confident that they will use your services/products and you have generated a great sale.

You wait a few days a follow up since you have not heard from the business.  You are told that they decided to go with a different company.

What Happened?

It is very common for companies to do Internet Research before completing the buying decision.  What are businesses finding out about you and/or your business?  Are they finding a professional website and a professional Internet presence?

Internet Presence Matters!

Make sure that your Website matches the message you are conveying in your business presentation – people do look.  If you have a website that is:

  • Not Functional
  • Not Organized
  • Not Branded
  • Not a good representation of your Products/Services
  • Not easy to use or understand
  • Not able to be found
  • Does not exist

…then you are in trouble.  Your website is an extension of your business.  Make sure it gives a consistent impression to the message you are delivering in person.  It should back up your business presentation.  When the decision makes come a calling make sure they are getting the right impression – this will make it easier to close the sale.

This article by:

Dotty Scott: Internet Presence Expert

 

Dotty helps business owners with both their Websites and Marketing Online. She is the local expert for establishing a Web Presence and getting your Marketing Message out on the Internet. You can learn more from her websites:
Web Design
Online Marketing Training

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I just finished reviewing "resonate: Present Visual Stories That Transform Audiences", written by Nancy Duarte. I highly recommend this book for anyone who understands the value of presenting well in business.

Questions?

Gary F. Mack
360.687.7701
360.901.8877
Email Gary

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